The Tide Pod meme — posts and videos in which people joke about or pretend to eat detergent pucks because they have been designed to look like candy — has been around since at least 2015, when The Onion published this piece, a parody op-ed called "So Help Me God, I’m Going To Eat One Of Those Multicolored Detergent Pods," with a toddler pictured in the author photo. But it has recently seen a spike in prominence, as Brian Feldman details