In the current issue of the New York Times Magazine Reyhan Harmanci looks at some of the reaction videos that circulated in the wake of the Uvalde school shooting to explore what it means "When Raw Emotion Goes Viral," as the title of the piece announces. That headline captures, probably inadvertently, a central contradiction of reaction videos: They purport to be "raw" (immediate, unrestrained, "natural") when they are simultaneously calculated and tactical, made to thrive in an environment of algorithms and attention metrics.
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In the current issue of the New York Times Magazine Reyhan Harmanci looks at some of the reaction videos that circulated in the wake of the Uvalde school shooting to explore what it means "When Raw Emotion Goes Viral," as the title of the piece announces. That headline captures, probably inadvertently, a central contradiction of reaction videos: They purport to be "raw" (immediate, unrestrained, "natural") when they are simultaneously calculated and tactical, made to thrive in an environment of algorithms and attention metrics.