On Twitter, social media scholar Brooke Erin Duffy called attention to this luxury car ad from Infiniti, which posits "the algorithm" as limiting force of conformity that people without the means to buy an expensive car are required to live by. Those who want to show how unique and irreducible they are — those who "live life beyond the algorithm" — can drive an Infiniti.
Corrosion of conformity
Corrosion of conformity
Corrosion of conformity
On Twitter, social media scholar Brooke Erin Duffy called attention to this luxury car ad from Infiniti, which posits "the algorithm" as limiting force of conformity that people without the means to buy an expensive car are required to live by. Those who want to show how unique and irreducible they are — those who "live life beyond the algorithm" — can drive an Infiniti.