"Advertising is essential to keeping the web open for everyone but the web ecosystem is at risk if privacy practices do not keep up with changing expectations." This is the opening sentence from Google's recent update on its project to replace third-party browser cookies — which track us as individuals — with something it calls FLoCs: ad hoc interest groups to which individuals would be assigned based on their browsing history.
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Advertising is essential
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"Advertising is essential to keeping the web open for everyone but the web ecosystem is at risk if privacy practices do not keep up with changing expectations." This is the opening sentence from Google's recent update on its project to replace third-party browser cookies — which track us as individuals — with something it calls FLoCs: ad hoc interest groups to which individuals would be assigned based on their browsing history.