One of the early clichés about social media was that it would fulfill the Warholian promise of "15 minutes of fame" for everyone. Optimists understood this as a kind of democratization of attention, but that hope could not survive into the metricized era of the algorithmic newsfeed. New media channels were capturing greater amounts of attention, but this attention was not distributed evenly; it was canalized in various ways to maximize its exploitation. Hence the variations on the theme: "In the future we'll all be famous to 15 people." "In the future we'll all have 15 minutes of privacy." And so on.
Don't get too close to my fantasy
Don't get too close to my fantasy
Don't get too close to my fantasy
One of the early clichés about social media was that it would fulfill the Warholian promise of "15 minutes of fame" for everyone. Optimists understood this as a kind of democratization of attention, but that hope could not survive into the metricized era of the algorithmic newsfeed. New media channels were capturing greater amounts of attention, but this attention was not distributed evenly; it was canalized in various ways to maximize its exploitation. Hence the variations on the theme: "In the future we'll all be famous to 15 people." "In the future we'll all have 15 minutes of privacy." And so on.