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Jim Coughenour's avatar

I like your topic although your take on it is wildly variant from my experience. I am a long-time fan of the Knopf capsule descriptions, although I first noticed fonts referenced in Penguin paperbacks in the 1970s. I'm currently reading a book (The Waste Land, A Biography of a Poem by Matthew Hollis, published by Norton) which uses an appealing, somewhat retro font and I can't figure out which one it is despite trying several "what is this font?" sites online. I get multiple answers. For me knowing the font is part of the flavor of the text, an ingredient in the reading experience. Always has been.

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D. Hickman's avatar

I don't know if it helps, but the font used in the original 1922 publication of T. S. Eliot’s The Waste Land was typeset in Caslon, a classic serif typeface commonly used in literary works of that era. While Hollis’s biography is a modern work, it’s possible that Norton selected a traditional serif font to evoke the period's aesthetic ... [per ChatGPT]

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Jim Coughenour's avatar

Good guess! I don’t think it’s Caslon but it does evoke that font.

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Brendan's avatar

I don’t always write, but when I do it’s with filleted serifs.

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M Ferguson's avatar

Yes, it does sound like a sommelier or "emmymade." Good to laugh out loud.

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David A. Westbrook's avatar

For a photo essay I did, on the stretch of time between the Global Financial Crisis and the Pandemic:

"The font is a digital facsimile of Underwood Champion, a typewriter

beloved by journalists in the middle of the 20th century. This font is

meant to invoke a different but also bygone era of travel. Besides, I

like it."

https://www.davidawestbrook.com/vivid-fragile-global.html

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