5 Comments
User's avatar
Ellis Hamburger's avatar

Loved this

Expand full comment
Brendan's avatar

An excellent introduction to a book of yours I am excited to read.

Expand full comment
c1ue's avatar

Placebos are like being in a comedy club.

In the former, the expectation is of mythical modern medicine fixing the problem.

In the latter, the expectation is that the audience will be entertained into laughing.

Extract either patient or audience from its expectant environment and the result will be poorer.

Expand full comment
Groke Toffle's avatar

Best doing it on Substack right now IMO. Thank you for your words, Rob. Brilliant.

Expand full comment
M Ferguson's avatar

Mind over matter!

Expand full comment