Last week, Emily Baker-White reported on TikTok’s internal “heating feature” — described as a “button that can make anyone go viral”: In addition to letting the algorithm decide what goes viral, staff at TikTok and ByteDance also secretly hand-pick specific videos and supercharge their distribution, using a practice known internally as “heating.”
Marshall McLuhan's cool and hot medium always confused me. Yes, Understanding Media is preposterous. Still a good theory though.
I also can relate to this numbness. But not with TikTok but with Instagram reels. I always have to recover my sharpness by reading a book, writing, and musing on something that stretches my mind.