Last week, Emily Baker-White reported on TikTok’s internal “heating feature” — described as a “button that can make anyone go viral”: In addition to letting the algorithm decide what goes viral, staff at TikTok and ByteDance also secretly hand-pick specific videos and supercharge their distribution, using a practice known internally as “heating.”
Marshall McLuhan's cool and hot medium always confused me. Yes, Understanding Media is preposterous. Still a good theory though.
I also can relate to this numbness. But not with TikTok but with Instagram reels. I always have to recover my sharpness by reading a book, writing, and musing on something that stretches my mind.
Though the Charleston is tolerated, the twist is taboo
Marshall McLuhan's cool and hot medium always confused me. Yes, Understanding Media is preposterous. Still a good theory though.
I also can relate to this numbness. But not with TikTok but with Instagram reels. I always have to recover my sharpness by reading a book, writing, and musing on something that stretches my mind.