It always piques my interest when marketing professionals discuss authenticity. They approach it without any philosophical baggage, taking for granted that it’s a word best used to describe a relationship with a customer or an aspect of brand equity. It’s not an existential concern; it’s just business.
When On and Off Collide
When On and Off Collide
When On and Off Collide
It always piques my interest when marketing professionals discuss authenticity. They approach it without any philosophical baggage, taking for granted that it’s a word best used to describe a relationship with a customer or an aspect of brand equity. It’s not an existential concern; it’s just business.